Heyday Center Identitas Korporat by Sha Feng and Jiayi Lu

Heyday Center Identitas Korporat by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2025

Heyday Center Identitas Korporat

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #170737

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heyday Center Identitas Korporat

Heyday Center mangrupa identitas korporat anu dijieun pikeun puseur latihan anu nawiskeun layanan performa olahraga, rehabilitasi, sarta dukungan diajar di luar negeri. Logona dijieun mangrupa bandéra anu keur ngajungjung, mangrupa wangun anu ngagambarkeun kamajuan anu terus-terusan sareng peningkatan diri. Hurup H diwangun tina dua wangun simetris angka hiji, disusun dina wangun positif jeung négatif, pikeun némbongkeun usaha ngahontal puncak. Warna biru dipaké salaku warna utama pikeun ngébréhkeun akal séhat, profésionalisme, jeung katenangan. Identitas ieu ngagambarkeun métode puseur ieu anu dumasar kana data.

The Recognition

About the A' Design Award Beusi

Heyday Center Identitas Korporat mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Heyday Center Identitas Korporat diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Heyday Center Identitas Korporat dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release