Powerbuilding Identitas Merek ku Anton Bukoros

Karya Powerbuilding Identitas Merek ku Anton Bukoros nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2025

Powerbuilding Identitas Merek

ku Anton Bukoros

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #170914

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Powerbuilding Identitas Merek

PowerBuilding nyaéta hiji proyék kabugaran ti New York anu ngagabungkeun élmu jeung latihan. Sistem visualna diwangun tina unsur-unsur grafis: bunderan ngagambarkeun nutrisi, garis zigzag ngalambangkeun kaséhatan, sarta garis lempeng ngawakilan kakuatan. Desainna ngahijikeun dua rupa aksara: font monospace anu téknologis jeung grotesque anu kandel, ngagambarkeun kakawasaan. Palét warnana dumasar kana gradién ti beureum ka biru, mantuan merek ieu nonjol tina solusi umum dina industri kabugaran di A.S. Hasilna nyaéta hiji identitas visual anu padu, bisa diskalakeun dina média digital jeung citak.

Pangakuan

Ngeunaan A' Design Award Perunggu

Powerbuilding Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Powerbuilding Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Powerbuilding Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Tag: Identity, Logo, Sport, Brand Identity
Téknologi Produksi: Digital printing
Tantangan Desain: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Panalungtikan: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspirasi: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Durasi Proyék: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Alur Operasi: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Anggota Tim: Anton Bukoros
Krédit Gambar: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros