Freistil Identitas Korporat ku Ina Oakley

Karya Freistil Identitas Korporat ku Ina Oakley nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2025

Freistil Identitas Korporat

ku Ina Oakley

Klién: Freistil Praxis Caspary

Pamenang A' Design Award Perunggu dina Katégori Grafis

12,213

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #171891

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Freistil Identitas Korporat

Freistil nyaéta identitas korporat anu dijieun pikeun praktik fisioterapi. Identitas ieu ngawengku média citak jeung digital, kaasup kartu ngaran, spanduk, pakéan sarta situs wéb. Ngaran Freistil hartina gaya bébas sarta ngarujuk kana métode pangubaran fléksibel anu dipilih pikeun unggal pasén. Unsur ilustratif nyambungkeun karajinan tradisional jeung gagasan modéren, sedengkeun logo basis téks kalayan efék stretch nunjukkeun gerakan jeung katerbukaan. Skéma warna ngagunakeun wungu, koral, bodas kokotor sarta biru. Kertas alus jeung bahan lestari dipilih, sarta padagang lokal digunakeun sabisa-bisa.

Pangakuan

Ngeunaan A' Design Award Perunggu

Freistil Identitas Korporat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Freistil Identitas Korporat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Freistil Identitas Korporat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Diménsi & Bungkusan: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Tag: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Téknologi Produksi: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Tantangan Desain: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Panalungtikan: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Inspirasi: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Durasi Proyék: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Alur Operasi: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patén: buero inaoakley, 2024
Anggota Tim: Ina Oakley and Anne-Marie Bayer
Krédit Gambar: Mockup Maison, Adobe Firefly and Nastasic