Perunggu Grafis · 2025
D'Caramel Patisserie Identitas Merek, Desain Kemasan
- A' Design Award Perunggu 2025 in Grafis
- CLIENT: Sot B&d
- Estimated Number of Design Views: 13,616
- Verification code 9D85294943 · Verify this award
Colors
About D'Caramel Patisserie Identitas Merek, Desain Kemasan
D'Caramel Patisserie mangrupa identitas merek jeung desain kemasan anu dijieun pikeun toko roti. Sistem ieu ngawengku logo, ilustrasi anu digambar ku leungeun, motif, jeung kotak dina tilu ukuran. Warna pastel anu lemes sarta gambar rinci tina kadaharan lambar sareng motif botani nembongkeun karakter produk anu dijieun sacara manual. Kembang bluebonnet ti Texas ditambahkeun salaku rujukan lokal. Kotak-kotak ieu dijieun tina kertas kardus kelas premium kalayan cetakan offset sarta hasil ahir doff (matte). Proses potongan mati (die cutting) anu presisi ngamungkinkeun perakitan anu gampang sarta panyalindungan pikeun kadaharan lambar anu gampang ruksak.
About the A' Design Award Perunggu
D'Caramel Patisserie Identitas Merek, Desain Kemasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. D'Caramel Patisserie Identitas Merek, Desain Kemasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. D'Caramel Patisserie Identitas Merek, Desain Kemasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Press Kit
- Unique Properties
- Logo design, custom drawings, packaging design, and pattern creation all contributed to D'Caramel Patisserie's complete brand identity in this project. The outcome is a consistent and polished system where beautiful font, pastel hues, and detailed hand-drawn pictures emphasise the artisan aspect of the brand. Every box is visually interesting and functionally built, therefore enhancing the premium product experience.
- Dimensions & Packaging
- Large Box: 335mm x 254mm x 89mm
Medium Box: 203mm x 203mm x 108mm
Small Box: 105mm x 102mm x 106mm - Tags
- logo design, illustration, pattern, packaging design, patisserie, pastry, bakery,
- Production Technology
- Made of premium cardboard, the D'Caramel Patisserie packaging guarantees durability and protection for fragile pastries. Offset printing on the boxes produces sharp, vivid pastel hues and intricate hand-drawn pictures. To improve the general visual beauty, a matte finish is used for a gentle, polished tactile sensation. Exact die-cutting and folding processes are employed to provide a sleek, functional structure that enables simple assembly and a seamless unboxing experience.
- Design Challenge
- The difficulty was to combine all design elements—logo, graphics, patterns, and packaging—into one smooth, sophisticated brand presence. The answer called for a balance of visual richness and clarity to guarantee aesthetic harmony across several box sizes. Integrating regional symbolism subtly into the pattern without overpowering the design demanded a nuanced approach to layout and detailing.
- Research
- High-end patisserie branding and color psychology were the subjects of in-depth studies meant to influence consumer impressions. Emotional impact was assessed using hand-drawn drawing techniques, which were finally selected for their genuine, handmade quality. Market comparison verified that simple design and pastel hues increase the sense of product value in the luxury dessert category.
- Inspiration
- Inspired by the beauty of handmade desserts and the spirit of artisanal patisserie, the design pulls from actual pastries and botanical features. Texas's bluebonnet flower incorporation gives it a local cultural flavor. This impact directed the development of intricate designs and the soft, pastel color palette that conjures warmth, elegance, and attention.
- Project Duration
- April 2024, Texas, US - July 2024, Texas, US
- Operation Flow
- Designed for simplicity and convenience, the packaging guarantees products are safe and attractively presented. The unfolding structure supports an easy and elegant reveal of the dessert inside. Each component—from the illustrated pattern to the logo placement—was carefully considered to guide customer attention and enhance the tactile experience.
