Dreams Kartu Maén by Efsane Selin Erdogan

Dreams Kartu Maén by Efsane Selin Erdogan is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2026

Dreams Kartu Maén

by Efsane Selin Erdogan

Client: Studioefs

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #173381

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreams Kartu Maén

Dreams nyaéta hiji dek kartu maén konséptual anu ngajajah hubungan antara arsitéktur jeung seni ngaliwatan narasi visual. Unggal kartu nampilkeun hiji tokoh kréatif sarta némbongkeun kumaha imajinasi ngalir ngaliwatan rupa-rupa disiplin. Dek ieu dimaksudkeun pikeun ulin, diajar jeung dipajang. Édisi kahiji nampilkeun Le Corbusier, Ludwig Mies van der Rohe, Rene Magritte jeung Salvador Dali, ngagabungkeun arsitéktur modernis jeung seni surealis. Éta 52 kartu dicitak sacara offset dina keretas carbon core 300 gsm sarta dipotong die cut hiji-hiji. Kotakna dijieun tina kardus teuas anu dibungkus ku keretas bertékstur.

The Recognition

About the A' Design Award Perunggu

Dreams Kartu Maén mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dreams Kartu Maén diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dreams Kartu Maén minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreams Playing Card is a conceptual deck that unites architecture and art two refined expressions of imagination. Each card reintroduces a pioneering figure through visual storytelling, inviting users to explore how imagination evolves across disciplines. Designed as a multidisciplinary experience, the deck blends cultural heritage, play, and interaction into a design object that is made to be played, learned from, and displayed.The first edition features Le Corbusier, Mies van der Rohe, Rene Magritte, and Salvador Dali, where rational modernism meets surrealist imagination in a playful dialog.
Dimensions & Packaging: Deck Content: 52 cards
Card Size: 73 × 103 mm
Card Material: 300 gsm Koehler carbon core premium playing card paper
Promotional Booklet: 98 pages, A6 size (10.5 × 14.8 cm)
Box Dimensions: 18.2 × 14.4 cm
Color Variants: Available in 3 color options
Print Finish: High-durability, non-transparent matte surface
Tags: playing cards, architect, artist, cultural memory, multidisciplinary, narrative design, storytelling deck, play, learn, display, collectible series, playful learning
Production Technology: The cards are printed on 300 gsm carbon core playing card paper by Koehler, a premium German brand known for its high opacity and durability. This material is commonly used in professional grade decks for its flexibility and non transparency. Produced using offset printing, each card is individually die cut. The box is made from rigid cardboard and wrapped in custom designed textured paper for a refined finish.
Design Challenge: The main challenge was to create a concept that contributes to collective memory through design. I observed short attention spans and explored learning through play for adults. Another challenge was curating iconic figures with strong contrasts like modern architecture and surrealism. Ensuring long-lasting paper quality was also critical. These very challenges ultimately defined the project’s originality.
Research: The research began with imagining the artists and architects of the Bauhaus era as friends, even though they did not live in the same period. Based on the principles of art, craft, and architecture from that time, the process involved exploring their most significant projects and symbols from their lives through collage techniques. This approach helped us understand their creative processes and shape the design of Dreams Playing Cards.
Inspiration: Dreams Playing Cards was born from a desire to make the memory of architecture and art more accessible and interactive. The project aims to build a contrasting dialogue between the rational minds of architects like Le Corbusier and Mies van der Rohe, and the surreal visions of artists like Salvador Dali and Rene Magritte placing the transformative power of imagination at its core. It offers a collectible experience where thought turns into play and visual narrative.
Project Duration: The project began in November 2024 in Izmir, Turkey, and was launched for sale in April 2025. It combines architects and artists with collectible design to create an interactive and educational experience.
Operation Flow: The Dreams Playing Cards deck is designed for both intellectual and tactile engagement. Users interact with the deck card by card, discovering characters that bridge art and architecture. The experience encourages users to reflect on each card's symbolism, engage in conversations, and learn through play. The cards foster deeper exploration of cultural memory and creative imagination, turning the act of learning into an interactive, shareable, and enjoyable experience.
Team Members: Efsane Selin Erdogan
Ismail Sertac Yılmaz