Designtide Tokyo 2024 Identitas Merek by There There - Kazune Watanabe

Designtide Tokyo 2024 Identitas Merek by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award Emas in Grafis Competition Category.

EmasGrafis· 2026

Designtide Tokyo 2024 Identitas Merek

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award Emas Winner in Grafis Category

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Colors

The Design

About Designtide Tokyo 2024 Identitas Merek

Designtide Tokyo mangrupa acara desain nu ngayakeun paméran jeung pasar pikeun ngajajah sarta ngabagikeun tren anyar dina desain produk katut widang-widang nu patali. Ngaliwatan desain, éta nyiptakeun pangalaman anu meungkeut pinuh ku énergi jeung émosi ngaleuwihan média digital. Diayakeun ti taun 2005 nepi ka 2012, éta ngabagikeun budaya desain ti Tokyo ka sakuliah dunya. Unggal taun, kira-kira 50 desainer nu diondang jeung dipilih midangkeun karya nu leuwih ngajénan kréativitas tibatan komérsial. Dina taun 2024, Designtide Tokyo dihudangkeun deui kalayan logo anyar sarta visi nu diperanyarkeun.

The Recognition

About the A' Design Award Emas

Designtide Tokyo 2024 Identitas Merek mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Designtide Tokyo 2024 Identitas Merek diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Designtide Tokyo 2024 Identitas Merek nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.