Yuplet Branding Identitas Korporat ku Jake Wilkins

Karya Yuplet Branding Identitas Korporat ku Jake Wilkins nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2026

Yuplet Branding Identitas Korporat

ku Jake Wilkins

Klién: Yuplet

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #175650

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yuplet Branding Identitas Korporat

Yuplet Branding nyaéta identitas korporat anu diciptakeun pikeun marketplace produk buatan leungeun sareng produk anu lestari. Sistem ieu museur kana motif bulan sabit, anu diterapkeun sacara konsisten dina wordmark husus, ikonografi, ilustrasi, sareng tata perenah. Warna héjo caang nandaan pangalaman pameuli, sedengkeun warna wungu anu jero nungtun para padagang, sahingga masing-masing kelompok pangguna kagungan sinyal visual anu jelas. Wangun buleud, kontras anu kuat, sareng unsur mobile-first, anu dicandak tina panalungtikan sareng konsumén ngora, ngalegakeun identitas ieu ka sagala titik kontak digital sareng citak. Aset digital disiapkeun dina format vektor.

Pangakuan

Ngeunaan A' Design Award Perunggu

Yuplet Branding Identitas Korporat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Yuplet Branding Identitas Korporat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Yuplet Branding Identitas Korporat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Diménsi & Bungkusan: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tag: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Téknologi Produksi: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Tantangan Desain: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Panalungtikan: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspirasi: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Durasi Proyék: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Alur Operasi: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Anggota Tim: Jake Wilkins