Karya Orla 55 Identitas Merek ku Jesmynny Morais nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pariwara.
PerakPariwara· 2026
Orla 55 Identitas Merek
Klién: Dinamize Empreendimentos
Pamenang A' Design Award Perak dina Katégori Pariwara
Pamenang Panghargaan anu Diverifikasi
Verifikasi Status Panghargaan pikeun #176149Désain
Ngeunaan Orla 55 Identitas Merek
Merek Orla 55 dikembangkeun ku gawé bareng anu deukeut jeung firma arsitektur, kalayan nyokot inspirasi tina modernisme Brasil taun 1950-an. Identitas visualna ngawengku garis-garis anu beresih, kasaimbangan géométris, sarta rujukan anu lemes kana jaman éta, nyiptakeun sambungan anu jelas antara wangunan, basa arsitékturna, jeung merek éta sorangan. Pendekatan anu ngahiji ieu mastikeun desain anu kohesif tur abadi anu ngagambarkeun boh sajarah boh karakter kontemporer proyék ieu.
Pangakuan
Ngeunaan A' Design Award Perak
Orla 55 Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Orla 55 Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Orla 55 Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Di Balik Désain
Kit Pers
Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.
- Sipat Unik
- The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
- Diménsi & Bungkusan
- Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
- Tag
- Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
- Téknologi Produksi
- The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
- Tantangan Desain
- The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
- Panalungtikan
- The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
- Inspirasi
- Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
- Durasi Proyék
- The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
- Alur Operasi
- Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
- Patén
- Copyright belongs to Jesmynny Morais, 2025
- Krédit Gambar
- Vídeo: Jesmynny Morais
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