Kokorozashi Mirror Papan Tanda Identitas Korporat by Unou Jikenn, Inc.

Kokorozashi Mirror Papan Tanda Identitas Korporat by Unou Jikenn, Inc. is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Pariwara Competition Category.

PerungguPariwara· 2026

Kokorozashi Mirror Papan Tanda Identitas Korporat

by Unou Jikenn, Inc.

Client: Mitsui & Co., Ltd.

A' Design Award Perunggu Winner in Pariwara Category

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Verified Award Winner

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Colors

The Design

About Kokorozashi Mirror Papan Tanda Identitas Korporat

Kokorozashi Mirror mangrupa instalasi papan tanda identitas korporat anu dijieun pikeun Mitsui & Co., Ltd. Papan tanda ieu ditempatkeun di lorong stasion anu nyambung ka kantor pusat pausahaan. Poto-poto pagawé jeung suasana tempat gawé ngagambarkeun sapuluh divisi bisnis. Pesen tulisan leungeun anu ditumpangkeun dina gambar-gambar éta ngébréhkeun cita-cita unggal divisi. Hiji eunteung nangtung di tungtung lorong sarta mawa tagline mérek It all begins with Kokorozashi. Nu ningali bakal nempo kalangkang dirina sorangan babarengan jeung pesen éta, anu ngajak pikeun ngeunteung diri sacara pribadi.

The Recognition

About the A' Design Award Perunggu

Kokorozashi Mirror Papan Tanda Identitas Korporat mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Kokorozashi Mirror Papan Tanda Identitas Korporat diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Kokorozashi Mirror Papan Tanda Identitas Korporat minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimensions & Packaging: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tags: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Production Technology: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Design Challenge: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Research: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspiration: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Project Duration: Published: August 28, 2025 to Present in Tokyo, Japan.
Operation Flow: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Team Members: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Image Credits: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.