Zona Primary Function: Branding sareng Pangbungkus ku Cansu Dagbagli Ferreira

Karya Zona Primary Function: Branding sareng Pangbungkus ku Cansu Dagbagli Ferreira nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pariwara.

PerakPariwara· 2026

Zona Primary Function: Branding sareng Pangbungkus

ku Cansu Dagbagli Ferreira

Klién: Cansu Ferreira

Pamenang A' Design Award Perak dina Katégori Pariwara

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #181114

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Zona Primary Function: Branding sareng Pangbungkus

Book Text: Zona mangrupa hard seltzer munggaran ti Angola, anu nyambungkeun warisan lokal jeung éstétika kontémporér, kalawan identitas mérek anu kainspirasi ku cinyusu Huambo sareng Walungan Okavango. Rarancangna museur kana éstétika kontémporér anu wani, anu ngagunakeun palét monokromatik dumasar bungbuahan sareng ikon géométris pikeun narik perhatian. Logotype husus ngawengku semburan cai anu nyumput, anu ngalambangkeun hakékat kahirupan sareng aliran walungan. Ku ngagabungkeun warna anu hirup jeung tata letak bersih dumasar bodas, Zona nawiskeun pangalaman visual anu seger tur nyenangkeun anu ngarayakeun asal-usulna ngaliwatan paningalan ngora anu maju dina widang rarancang.

Pangakuan

Ngeunaan A' Design Award Perak

Zona Primary Function: Branding sareng Pangbungkus mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Zona Primary Function: Branding sareng Pangbungkus diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zona Primary Function: Branding sareng Pangbungkus mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Diménsi & Bungkusan: Aluminium 330 ml drink cans
Tag: drink, alcohol, colorful, cocktail, angola, fruits
Téknologi Produksi: Design printed directly on the cans with Pantone system inks.
Tantangan Desain: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Panalungtikan: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspirasi: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Durasi Proyék: 6 months, Angola, USA and France
Alur Operasi: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.