Prepd Fungsi Utama: Identitas Merek by Cansu Dagbagli Ferreira

Prepd Fungsi Utama: Identitas Merek by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2026

Prepd Fungsi Utama: Identitas Merek

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Prepd Fungsi Utama: Identitas Merek

Téks Buku: Prepd nyaéta platform anteuran kadaharan anu inovatif anu ngarobih resép ti influencer digital jadi kadaharan anu disayagikeun sacara profésional. Identitasna museur kana éstétika anu wani sarta modéren anu dirarancang pikeun ngaganggu rohangan téknologi kadaharan. Nampilkeun logotype anu palinter kalayan wajan gorengan dina rohangan négatif sarta palét Héjo jeung Hejo Ngora anu kontrasna luhur, merek ieu ngahargaan hubungan antara panyipta jeung konsumén. Ngaliwatan fotografi anu éksprésif sarta mihareupkeun manusa katut géométri anu bersih, Prepd ngarobih pagawéan ngagulung layar jadi pangalaman tuang anu nyata tur mutu luhur.

The Recognition

About the A' Design Award Perunggu

Prepd Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Prepd Fungsi Utama: Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Prepd Fungsi Utama: Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensions & Packaging: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tags: food, app, delivery, digital, modern, colorful
Production Technology: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Design Challenge: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Research: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiration: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Project Duration: 6 months, France and Saudi Arabia
Operation Flow: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.