DuePiùTre – Più Che Hamburger Idéntitas Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Perunggu in Grafis Competition Category.
PerungguGrafis· 2017
DuePiùTre – Più Che Hamburger Idéntitas Visual
Client: Ferrariodesign
A' Design Award Perunggu Winner in Grafis Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Idéntitas Visual
DuePiùTre mangrupikeun bistrot leutik anu nawiskeun Henteu ngan ukur Hamburger, tapi ogé pastrami sareng bir tiasa hayam, sadayana ditingali deui sareng produk Italia anu seger sareng asli. Bulldog dipilih kusabab nalika Perang Dunya Kahiji éta maskot Angkatan Laut Amérika Serikat, sareng kusabab éta anjing piaraan salah sahiji mitra bistrot. Pikeun ngimbangan ngaran invented tina tempat, desain ngawengku topi koki pikeun bulldog jeung pay-off nu nyoba nepikeun pamanggih hiji ngadegna nawarkeun kadaharan dina cara leuwih langsung.
The Recognition
About the A' Design Award Perunggu
DuePiùTre – Più Che Hamburger Idéntitas Visual mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. DuePiùTre – Più Che Hamburger Idéntitas Visual diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. DuePiùTre – Più Che Hamburger Idéntitas Visual minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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