Fattoria il Gambero - Winery Idéntitas Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Beusi in Grafis Competition Category.
BeusiGrafis· 2017
Fattoria il Gambero - Winery Idéntitas Visual
Client: Ferrariodesign
A' Design Award Beusi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Idéntitas Visual
Fattoria il Gambero ditempatkeun sorangan dina pasaran kalawan pendekatan dinamis sarta kontemporer, guna ningkatkeun sajarah sorangan, nu balik deui ka 1880. Ieu alesan pikeun mérek dagang tina stylized "G"; eta conveys rasa corkscrew uncorking botol jeung nyarupaan jalan ngarah ka pausahaan. Hurup sans serif nambihan substansi kana simbol anu rada abstrak ieu sareng ngahubungkeun jaman baheula anu teu tiasa diémutan dugi ka ayeuna. Warna méré sakabéh gambar hiji touch inovatif, sedengkeun ciri nu tangtu jaman baheula dilestarikan, misalna, dina kertas embossed tina Brosur.
The Recognition
About the A' Design Award Beusi
Fattoria il Gambero - Winery Idéntitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Fattoria il Gambero - Winery Idéntitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Fattoria il Gambero - Winery Idéntitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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