IGPizza Identitas Korporat by Emanuele Grittini & Giuseppe Liuzzo

IGPizza Identitas Korporat by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2018

IGPizza Identitas Korporat

by Emanuele Grittini & Giuseppe Liuzzo

Client: IGPizza

A' Design Award Beusi Winner in Grafis Category

10,895

Verified Award Winner

Verify Award Status for #65396

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About IGPizza Identitas Korporat

IGPizza mangrupa identitas korporat anu dijieun pikeun merek pizza bawa balik (takeaway). Identitas ieu dumasar kana pola-pola anu dicokot tina wangun-wangun anu katempo dina pizza, sarta pola-pola ieu ngawangun tékstur anu dipaké dina rupa-rupa bahan korporat sarta tata letak titik penjualan. Karakter pizza anu imut kalayan létah anu diibaratkeun ngajantenkeun merek ieu boga kesan sumanget sarta ramah. Kemasan pizza dicitak nganggo téhnik fleksografi, sedengkeun flyer menu dicitak nganggo téhnik saring (screen printing) kalayan warna Pantone. Grafis kemasan ogé ngamuat téks promosi jeung inpormasi pamesenan. Identitas ieu dikembangkeun babarengan jeung klién ngaliwatan prosés parencanaan partisipatif.

The Recognition

About the A' Design Award Beusi

IGPizza Identitas Korporat mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. IGPizza Identitas Korporat diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. IGPizza Identitas Korporat dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensions & Packaging: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tags: Friendly, pizza, food, colorful, funny
Production Technology: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Design Challenge: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Research: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiration: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Project Duration: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Team Members: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo