Meat n Beer Desain Merek by Mateus Matos Montenegro

Meat n Beer Desain Merek by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Meat n Beer Desain Merek

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Perunggu Winner in Grafis Category

13,375

Verified Award Winner

Verify Award Status for #87395

Jelajah Jasa Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Desain Merek

Daging n Beer dianggap toko unggulan anu ngajual daging khusus sareng bir. Inspirasi pikeun logo sumping tina ngagabung dua produk andalannya. Ti sirah sapi tradisional nganggo tanduk anu ditunjuk, dirobih kalayan desain anu canggih dina vektor kawat rustic modern, berinteraksi sareng unsur tradisional anu séjén, botol bir. Ngahijina dina rohangan positip sareng négatip, sacara ringkes sareng anggun kana simbol tunggal dimana téks sareng gambar ngabentuk gambar tunggal. Typografi diputer sareng nyampur font industri gaya kuno kalayan Naskah anu langkung modern.

The Recognition

About the A' Design Award Perunggu

Meat n Beer Desain Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Meat n Beer Desain Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Meat n Beer Desain Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro