Cells Poster by Shenzhen Shen Wenjiao Design Co., Ltd.

Cells Poster by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2020

Cells Poster

by Shenzhen Shen Wenjiao Design Co., Ltd.

Client: Piy

A' Design Award Perak Winner in Grafis Category

58,577
Verified Award Winner
Verify Award Status for #88427

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cells Poster

Dina 19 Juli 2017, PIY ngawangun gedong leutik di Melbourne, Australia. Éta bénténg leutik dirakit tina 761 komponén, sareng aranjeunna namina éta & quot; Sél & quot;. Tempat ngamajukeun dirancang salaku benang tenon anu dibales leungeun sareng tenon lempeng, anu diringkeskeun salaku & quot; East Tenon & amp; West Mortise & quot;. Anjeun bakal mendakan produkna, kalebet rak édél, diajar sareng rak sapatu, sareng sajabana, anu sadayana dirobih deui sareng dirambat jadi hiji organisme. Teras, anjeun bakal ngaraoskeun kahayangna pikeun tumbuh sacara bébas.

The Recognition

About the A' Design Award Perak

Cells Poster mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Cells Poster diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Cells Poster mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
Dimensions & Packaging: width 420mm x Height 594mm
Tags: Poster Design, Brand Design, Art Direction, Graphic Design
Production Technology: White Kraft Paper: Four colour offset print
Design Challenge: PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
Research: We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
Inspiration: The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
Project Duration: The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
Operation Flow: People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
Team Members: Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li