Butterfly Korsi Pesawat by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Kandaraan Competition Category.

PerakKandaraan· 2020

Butterfly Korsi Pesawat

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Perak Winner in Kandaraan Category

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Verified Award Winner

Verify Award Status for #88997

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Colors

The Design

About Butterfly Korsi Pesawat

Butterfly nyaéta sistem korsi pesawat anu lentur anu ngamungkinkeun transformasi antara korsi premium economy jeung suite flatbed kelas bisnis. Unggal suite Butterfly ngandung dua korsi anu bisa disandarkeun anu dijejerkeun silih béda posisi, sarta duanana korsi dijual salaku premium economy. Awak kabin bisa ngabalikkeun korsi jandéla pikeun ngabentuk sofa gigir, nyiptakeun suite kelas bisnis pikeun hiji panumpang. Ngabalikkeun korsi lorong ogé nyiptakeun permukaan datar anu lega pikeun saré. Sistem ieu ngamungkinkeun operator nyaluyukeun kabin kana paménta anu robah-robah sarta ngagunakeun rohangan lantai kalayan éfisién.

The Recognition

About the A' Design Award Perak

Butterfly Korsi Pesawat mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Butterfly Korsi Pesawat diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Butterfly Korsi Pesawat mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne