Go Training Institution Branding by Seethink

Go Training Institution Branding by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Go Training Institution Branding

by Seethink

Client: Seethink

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Branding

Go Training Institution mangrupa proyék identitas visual anu dijieun pikeun sakola anu ngajarkeun kaulinan papan Cina, Go. Identitas ieu ngagunakeun wangun positif jeung négatif, hiji ide visual anu patali jeung kasaimbangan anu aya dina budaya Go. Gambar garis dina gaya mangsi jeung kuas tradisional digabungkeun jeung gerakan maén Go. Unsur tradisional dihijikeun jeung wangun kontemporer sarta ngora pikeun luyu jeung barudak. Barang citakeun ngawengku kartu nami, kertas nulis, jeung kartu pangajaran, anu diproduksi ku citak digital jeung ukiran laser. Maksudna nyaéta pikeun ngamajukeun budaya Cina sacara visual.

The Recognition

About the A' Design Award Perunggu

Go Training Institution Branding mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Go Training Institution Branding diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Go Training Institution Branding minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang