DIY Spice Blends by Chef Heidi Resep Média Sosial Média by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Resep Média Sosial Média by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Pariwara Competition Category.

PerakPariwara· 2020

DIY Spice Blends by Chef Heidi Resep Média Sosial Média

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Perak Winner in Pariwara Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Resep Média Sosial Média

Solusi Unilever Food ditugaskeun warga Chef Heidi Heckmann (Chef Customer Regional, Cape Town) nyiptakeun 11 anu resep Spice Blends unik nganggo Robertsons Spice Range. Salaku bagian tina kampanye "Travel kami, Discovery" pamanggih anjeun pikeun nyiptakeun gambar sareng desain unik ngagunakeun bahan ieu pikeun kampanye Facebook anu pikaresepeun. Unggal minggu Chef Heidi unik Spice Blends dipasang salaku Facebook Canvas Kirim anu beunghar média. Masing-masing resep ieu ogé sayogi pikeun diunduh iPad di situs web UFS.com.

The Recognition

About the A' Design Award Perak

DIY Spice Blends by Chef Heidi Resep Média Sosial Média mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. DIY Spice Blends by Chef Heidi Resep Média Sosial Média diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. DIY Spice Blends by Chef Heidi Resep Média Sosial Média mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew