Feira do Alvarinho Kampanye Iklan by Fabio Alves

Feira do Alvarinho Kampanye Iklan by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Pariwara Competition Category.

PerakPariwara· 2020

Feira do Alvarinho Kampanye Iklan

by Fabio Alves

Client: MarkaBranka

A' Design Award Perak Winner in Pariwara Category

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Verified Award Winner

Verify Award Status for #91133

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Colors

The Design

About Feira do Alvarinho Kampanye Iklan

Feira do Alvarinho nyaéta pésta anggur taunan anu lumangsung di Moncao, di Portugal. Pikeun ngahubungkeun kagiatan éta, éta didamel karajaan kuno sareng fiksi. Kalayan nami sareng peradaban nyalira, Karajaan Alvarinho, ditunjuk ku sabab Moncao dikenal salaku Lawu anggur Alvarinho, diideuan dina sajarah nyata, tempat, jalma anu ikonik sareng legenda Moncao. Tantangan pangbadagna ti proyék ieu nyaéta ngalaksanakeun carita nyata wilayahna pikeun desain karakter.

The Recognition

About the A' Design Award Perak

Feira do Alvarinho Kampanye Iklan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Feira do Alvarinho Kampanye Iklan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Feira do Alvarinho Kampanye Iklan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019