Antme Idéntitas Korporat by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Grafis Competition Category.
BeusiGrafis· 2020
Antme Idéntitas Korporat
Client: Ant:me
A' Design Award Beusi Winner in Grafis Category
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- Verified Award Winner
- Verify Award Status for #92227
The Design
About Antme Idéntitas Korporat
Antme mangrupa program idéntitas korporat anu diciptakeun pikeun hiji merek anu ngarancang jeung ngajual pakéan anjing sarta nawiskeun kelas pikeun pamilik jeung anjing kesayanganana. Logo ieu ngahijikeun gambar jalma jeung anjing anu digambar dina bentuk buleud, ngagambarkeun ikatan antara manusa jeung anjing. Motif ieu diulang-ulang tur digabungkeun pikeun ngawangun pola anu ngalegaan kana rupa-rupa bentuk. Pola-pola éta diterapkeun kana kemasan produk, parabot bisnis, sarta média online. Idéntitas ieu dimaksudkeun pikeun nepikeun karakter anu ramah bareng jeung kaahlian ti merek éta.
The Recognition
About the A' Design Award Beusi
Antme Idéntitas Korporat mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Antme Idéntitas Korporat diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Antme Idéntitas Korporat dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
- Dimensions & Packaging
- Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
- Tags
- Antme, CI, BI, Corporate Identity, Brand Identity, Branding
- Production Technology
- Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
- Design Challenge
- We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
- Research
- We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
- Inspiration
- Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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