Karya The Moment Kalénder 2020 ku Xiutao Fu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Grafis.

EmasGrafis· 2020

The Moment Kalénder 2020

ku Xiutao Fu

Klién: Mattenai

Pamenang A' Design Award Emas dina Katégori Grafis

64,650

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #93258

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Moment Kalénder 2020

Kalénder The Moment dicandak inspirasina tina kawijaksanaan kuna Istilah Surya Cina sareng Kitab Pangkhotbah dina Alkitab. Tujuanana pikeun ngeunteung sipat masarakat modéren anu teu kaampeuh sareng ngingetkeun jalma-jalma sangkan mikawanoh unggal mangsa sareng ngahargaan waktos ayeuna. Dina desain anyar ieu, bulan dicitak di tengah kaca, sedengkeun tanggal-tanggal disusun sapanjang busur gradién. Nalika tanggal sareng busur muterkeun searah jarum jam ngurilingan pusat, éta laun-laun luntur—berkat kertas tembus cahaya—ngagugah pamanggih puitis yén kalanggengan diwangun ku runtuyan momen ayeuna.

Pangakuan

Ngeunaan A' Design Award Emas

The Moment Kalénder 2020 mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. The Moment Kalénder 2020 diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. The Moment Kalénder 2020 nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Diménsi & Bungkusan: 185mm x 94mm x 46.5mm
Tag: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Téknologi Produksi: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Tantangan Desain: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Panalungtikan: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspirasi: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Durasi Proyék: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Alur Operasi: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patén: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Anggota Tim: Creative Director & Designer: Xiutao FU
Krédit Gambar: Echo Chen, 2019