Macy’s Website Website E-Commerce ku Willy Lai and Dave Torres

Karya Macy’s Website Website E-Commerce ku Willy Lai and Dave Torres nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Wéb.

EmasWéb· 2020

Macy’s Website Website E-Commerce

ku Willy Lai and Dave Torres

Klién: Macy's

Pamenang A' Design Award Emas dina Katégori Wéb

88,001

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #93996

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Macy’s Website Website E-Commerce

Website Macy's mangrupa platform e-commerce anu ngamungkinkeun para konsumén balanja rupa-rupa produk Macy's sacara online. Ieu website didesain ulang dina taun 2019 salaku réspon langsung kana asupan ti konsumén, ngahasilkeun desain anu beresih, basajan, sarta diinspirasi ku dunya fésyen. Tata létakna nyokot inspirasi tina média fésyen jeung produk téknologi konsumén, sarta miboga tujuan pikeun ngabédakeun Macy's ti para pangecér saingan. Téknologi web réspongsif modéren dipaké, sahingga situs ieu bisa ditingali dina komputer laptop, tablet, jeung smartphone. Panalungtikan pangalaman pamaké (user experience) jadi pituduh dina desain ulang ieu, kaasup survéy, wawancara, jeung uji kagunaan (usability testing).

Pangakuan

Ngeunaan A' Design Award Emas

Macy’s Website Website E-Commerce mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Macy’s Website Website E-Commerce diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Macy’s Website Website E-Commerce nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Diménsi & Bungkusan: We developed reponsive web design across different devices.
Tag: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Téknologi Produksi: We utilized modern responsive web technologies.
Tantangan Desain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Panalungtikan: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Durasi Proyék: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alur Operasi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Krédit Gambar: Images courtesy of Macys.