Inspiration Situs Wéb ku WenYuan Chen and Ze Hao

Karya Inspiration Situs Wéb ku WenYuan Chen and Ze Hao nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Wéb.

EmasWéb· 2021

Inspiration Situs Wéb

ku WenYuan Chen and Ze Hao

Klién: Zippo

Pamenang A' Design Award Emas dina Katégori Wéb

92,498

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #117306

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Inspiration Situs Wéb

Inspiration nyaéta situs wéb anu didamel pikeun mérek Zippo. Situs wéb ieu midangkeun mérek ngaliwatan idéntitas visual anyar sareng antarmuka pangguna anu interaktif. Gambar-gambar dinamis masihan karakter visual anu ékspérimental kana halaman-halamanana. Téma hideung diterapkeun dina sakabéh tata perenah pikeun ngarojong pangalaman nempo anu konsistén. Desain interaksina diwangun ku téknologi antarmuka pangguna progrésif supados para sémah tetep kataji. Tujuanana nyaéta muka paguneman sareng konsumén sarta ngébréhkeun budaya mérek dina wangun anu kiwari.

Pangakuan

Ngeunaan A' Design Award Emas

Inspiration Situs Wéb mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Inspiration Situs Wéb diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Inspiration Situs Wéb nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Diménsi & Bungkusan: UI UX technology and website construction
Tag: Z-era, Fashion
Téknologi Produksi: Using progressive UI technology to realize
Tantangan Desain: The team received a lot of database and found it hard to sort out
Panalungtikan: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspirasi: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Durasi Proyék: Shanghai 2020.11-2021.2
Alur Operasi: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patén: "Trademark (Year) Trademark Holder."
Anggota Tim: Wenyuan Chen and Ze Hao
Krédit Gambar: ZIPPO NO.347274