Prakrishi Bungkusan Buah Garing by Vishal Vora

Prakrishi Bungkusan Buah Garing by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2021

Prakrishi Bungkusan Buah Garing

by Vishal Vora

Client: Prakrishi

A' Design Award Emas Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #117439

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prakrishi Bungkusan Buah Garing

Prakrishi nyaéta rupa-rupa bungkusan pikeun buah garing anu dijieun pikeun pasar India. Desainna nampilkeun carita visual ngeunaan karajaan kaséhatan, dimana unggal buah garing ditembongkeun salaku raja karajaanana sorangan. Bungkusanna monokromatik, sarta ngan buah garing anu dicitak maké warna, sangkan kadaharanna jadi titik puseur perhatian dina unggal bungkus. Rupa-rupa produk ieu ngagunakeun kantong zip lock kalayan citakan opat warna. Unggal bungkus ukuranana 140 mm rubakna jeung 210 mm jangkungna. Tujuanana nyaéta sangkan produk katémbong jelas jeung gampang dipikawanoh dina rak anu pinuh ku barang.

The Recognition

About the A' Design Award Emas

Prakrishi Bungkusan Buah Garing mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Prakrishi Bungkusan Buah Garing diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Prakrishi Bungkusan Buah Garing nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team