Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile by Willy Lai and Dave Torres

Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Sélulér Competition Category.

PerakSélulér· 2020

Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Sélulér Category

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Colors

The Design

About Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile

Aplikasi Macy's nyaéta hiji aplikasi balanja mobile anu didesain deui dina taun 2019 pikeun alat Android sareng iOS. Aplikasi ieu ngamungkinkeun palanggan pikeun ningali sareng ngagaleuh produk fashion, kaéndahan, sareng barang imah tina smartphone atawa tablet. Tata letakna beresih tur basajan, sarta nyokot pituduh visual tina média fashion jeung produk téknologi konsumén. Parabot dumasar-kaméra ngadukung scan sareng bayar, sarta fitur augmented reality ngamungkinkeun palanggan pikeun ningali produk saméméh meuli. Desain anyar ieu dumasar kana panalungtikan pamaké anu jero sareng kana umpan balik ti palanggan, sarta katerlibatan pamaké ningkat sanggeus diluncurkeun.

The Recognition

About the A' Design Award Perak

Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.