Macy’s Website Primary Function: Antarmuka Wéb by Willy Lai and Dave Torres

Macy’s Website Primary Function: Antarmuka Wéb by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Antarmuka Competition Category.

PerakAntarmuka· 2020

Macy’s Website Primary Function: Antarmuka Wéb

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Antarmuka Category

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Colors

The Design

About Macy’s Website Primary Function: Antarmuka Wéb

Wéb Macy's mangrupikeun antarmuka ritel online anu ngamungkinkeun palanggan pikeun ngotéktak sareng ngagaleuh produk anu ditawiskeun ku Macy's. Wéb ieu dirarancang deui salaku réspon kana balesan ti palanggan, ngahasilkeun tata perenah anu bersih sareng basajan anu diilhaman ku média fashion sareng produk téknologi konsumen. Téknologi wéb anu responsif ngamungkinkeun aksés ngaliwatan komputer laptop, tablet, sareng ponsel pinter. Panalungtikan anu jembar nungtun padamelan ieu, kalebet survéy pangguna, wawancara, uji A/B, sareng uji kagunaan. Struktur anu langkung basajan ngalancarkeun prosés meuli sareng ningkatkeun katerlibatan pangguna.

The Recognition

About the A' Design Award Perak

Macy’s Website Primary Function: Antarmuka Wéb mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Macy’s Website Primary Function: Antarmuka Wéb diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Macy’s Website Primary Function: Antarmuka Wéb mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.