Poznan Marathon Medal Animasi Promosi by Artmask Group

Poznan Marathon Medal Animasi Promosi by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Pilem Competition Category.

PerakPilem· 2020

Poznan Marathon Medal Animasi Promosi

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award Perak Winner in Pilem Category

40,459

Verified Award Winner

Verify Award Status for #94314

Jelajah Deui Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Animasi Promosi

Poznan Marathon Medal nyaéta animasi promosi anu dijieun pikeun ngenalkeun medali PKO Poznan Marathon anu kaduapuluh. Éta animasi némbongkeun unsur-unsur leutik anu ngahiji ngawangun medali, sarta unggal unsur ngalambangkeun hiji taun tina sajarah marathon. Talina medali dicitak ku poto-poto sajarah tina sakabéh édisi acara éta, disusun dumasar urutan waktu. Éta medali gedéna 80 kali 80 kali 7 milimeter sarta dicitak tina baja jeung pérak. Éta animasi dijieun dina résolusi 4K pikeun ngajurung pendaptaran kana balapan ulang taun éta.

The Recognition

About the A' Design Award Perak

Poznan Marathon Medal Animasi Promosi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Poznan Marathon Medal Animasi Promosi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Poznan Marathon Medal Animasi Promosi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019