Korea Sport Coach Federation Branding Sareng Identitas Visual by Yena Choi and Jinha Seo

Korea Sport Coach Federation Branding Sareng Identitas Visual by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Korea Sport Coach Federation Branding Sareng Identitas Visual

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #98641

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Colors

The Design

About Korea Sport Coach Federation Branding Sareng Identitas Visual

KSCF mangrupikeun divisi olahraga Korea anu ngempelkeun ahli anu aya hubunganana sareng olahraga kalebet pamaén atosan tim tim anu aktif sareng pelatih, sareng pamilik tim olahraga. Logo jantung ditarik tina sumbu XY, anu ngagambarkeun euforia sareng adrenalin, atasan palatih sareng sayang pikeun timnya sareng cinta umum pikeun olahraga. Logo jantung diwangun ku opat potongan teka: ceuli, panah, suku, sareng manah. Ceuli ngalambangkeun ngupingkeun, panahna ngalambangkeun tujuan sareng arah, suku ngalambangkeun kamampuan, sareng manah ngalambangkeun gairah.

The Recognition

About the A' Design Award Perunggu

Korea Sport Coach Federation Branding Sareng Identitas Visual mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Korea Sport Coach Federation Branding Sareng Identitas Visual diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Korea Sport Coach Federation Branding Sareng Identitas Visual minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team