Mitsubishi eK X (Cross) Brosur by Tomohira Kodama

Mitsubishi eK X (Cross) Brosur by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Pariwara Competition Category.

PerakPariwara· 2020

Mitsubishi eK X (Cross) Brosur

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award Perak Winner in Pariwara Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Brosur

Mitsubishi eK X nyaéta brosur anu dijieun pikeun mobil kei tipe crossover. Brosur ieu nampilkeun kendaraan minangka modél kompak anu boga karakter SUV, gaya nu aktif, sarta konsumsi bahan bakar nu irit. Tata perenahna nuturkeun konsép Cute Beast anu ogé jadi panduan dina desain éksterior mobil éta. Kombinasi warna konéng jeung hideung anu wani dipaké pikeun narik perhatian ti kasampak munggaran. Unggal fungsi jeung fitur performa ditembongkeun dina urutan anu jéntré. Brosur ieu dijieun pikeun ngahontal para palanggan anu hayang nyobaan hal nu anyar.

The Recognition

About the A' Design Award Perak

Mitsubishi eK X (Cross) Brosur mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Mitsubishi eK X (Cross) Brosur diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Mitsubishi eK X (Cross) Brosur mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release