Hak Hi Kong Yong Hiji Palabuhan Palabuhan by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Hiji Palabuhan Palabuhan by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2020

Hak Hi Kong Yong Hiji Palabuhan Palabuhan

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Hiji Palabuhan Palabuhan

Usul ngagunakeun tilu konsep pikeun ngawangun deui sistem CI pikeun Pelabuhan Yong-An. Nu kahiji nyaéta logo anyar anu nyiptakeun bahan visual anu khusus sasari tina karakter budaya komunitas Hakka. Léngkah salajengna mangrupikeun panimbalan deui pangalaman hiburan, teras nyiptakeun dua karakter maskot anu ngalambangkeun sareng ngantepna katingali dina atraksi anyar pikeun nungtun wisata ka palabuhan. Kapungkur tapi henteu, ngarencanakeun salapan bintik-bintik lebet, ngurilingan kagiatan hiburan sareng tuangeun anu enak.

The Recognition

About the A' Design Award Perak

Hak Hi Kong Yong Hiji Palabuhan Palabuhan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Hak Hi Kong Yong Hiji Palabuhan Palabuhan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Hak Hi Kong Yong Hiji Palabuhan Palabuhan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang