HanKkeut Primary Function: Identitas Merek ku Jaehun Kim

Karya HanKkeut Primary Function: Identitas Merek ku Jaehun Kim nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2020

HanKkeut Primary Function: Identitas Merek

ku Jaehun Kim

Klién: Visang

Pamenang A' Design Award Perak dina Katégori Grafis

52,599

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #99386

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan HanKkeut Primary Function: Identitas Merek

HanKkeut nyaéta hiji identitas merek pikeun sarangkéan buku ajar sakola dasar anu dikembangkeun ngaliwatan gawé bareng antara murid jeung guru. Tujuan merek ieu nyaéta sambungan sagala-rupa dina diajar. Grafik dina jilidna ngagunakeun garis panghubung anu miang tina gambar identitas merek pikeun ngébréhkeun rasa nanjak. Garis anu sarua diterapkeun kana sakabéh buku HanKkeut pikeun nyieun ciri visual anu konsisten. Warna anu caang, tékstur émbos, jeung stiker holografik dianggo dina jilidna. Tingkat umur anu béda dibédakeun ku warna jilid anu béda.

Pangakuan

Ngeunaan A' Design Award Perak

HanKkeut Primary Function: Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. HanKkeut Primary Function: Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. HanKkeut Primary Function: Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Diménsi & Bungkusan: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tag: Learning Method, Brand Identity, all in one, connect, ascension
Téknologi Produksi: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Tantangan Desain: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Panalungtikan: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspirasi: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Durasi Proyék: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Alur Operasi: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Anggota Tim: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Krédit Gambar: Visang Creative Design Lab, 2019