Bomapp Desain Idéntitas Merek by Taiyoon Lee

Bomapp Desain Idéntitas Merek by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Bomapp Desain Idéntitas Merek

by Taiyoon Lee

Client: Bomapp

A' Design Award Perunggu Winner in Grafis Category

19,324

Verified Award Winner

Verify Award Status for #99409

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp Desain Idéntitas Merek

Bomapp mangrupa desain idéntitas merek anu diciptakeun pikeun pausahaan téknologi asuransi. Ngaran Bomapp ngahijikeun boheom, kecap Koréa pikeun asuransi, jeung kecap map. Simbol, grafis motif, sareng desain sacara sadayana ngagambarkeun ideu ngarangkul, anu nguatkeun idéntitas merek. Logotype ngawengku hurup B, digambar sangkan ngagambarkeun rasio emas. Géométri anu presisi dipaké pikeun ngébréhkeun kapercayaan sareng profésionalisme, nyaéta ajén inti tina industri asuransi. Logo ieu mecenghul dina hiji warna, biru atawa bodas, gumantung kana latar tukangna.

The Recognition

About the A' Design Award Perunggu

Bomapp Desain Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Bomapp Desain Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Bomapp Desain Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim