Luhua Xiaomo Sesamoljeförpackning by Tiger Pan

Luhua Xiaomo Sesamoljeförpackning by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2020

Luhua Xiaomo Sesamoljeförpackning

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award i Brons Winner in Förpackning Category

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Verified Award Winner

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Colors

The Design

About Luhua Xiaomo Sesamoljeförpackning

Bokstext: Luhua Xiaomo är en förpackning framtagen för malen sesamolja, en handgjord olja som produceras i små kvantiteter. Behållaren är en rak cylindrisk glasflaska, 50 mm i diameter och 210 mm hög. Den självhäftande etiketten omsluter flaskan i 350 grader och är utformad som en gammal tidning, vilket påminner om en tid då mat slogs in i tidningspapper. Tecknen är placerade vertikalt, i stil med gamla kinesiska butiksskyltar. Den smala, oskyddade öppningen bildar ett präglat märke som liknar en skålvåg och visar mängden olja i flaskan.

The Recognition

About the A' Design Award i Brons

Luhua Xiaomo Sesamoljeförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Luhua Xiaomo Sesamoljeförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Luhua Xiaomo Sesamoljeförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie