Designen Kuniichi Matpaket av Katsunari Shishido är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Guld i tävlingskategorin Förpackningsdesign.

GuldFörpackning· 2020

Kuniichi Matpaket

av Katsunari Shishido

Klient: Cocodoru

Vinnare av A' Design Award i Guld i kategorin Förpackning

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Färger

Designen

Om Kuniichi Matpaket

Den traditionella japanska konserverade maten Tsukudani är inte välkänd i världen. En soja-baserad kokt maträtt som kombinerar olika skaldjur och landingredienser. Det nya paketet innehåller nio etiketter designade för att modernisera traditionella japanska mönster och uttrycka ingrediensernas egenskaper. Den nya märkeslogotypen är designad med förväntan på att fortsätta den traditionen under de kommande 100 åren.

Erkännandet

Om A' Design Award i Guld

Kuniichi Matpaket är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Kuniichi Matpaket förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Kuniichi Matpaket skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensioner & förpackning: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Taggar: japanese, food, package, graphic, textile, pattern, illustration, colorful
Produktionsteknik: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Designutmaning: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Forskning: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Projektlängd: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Arbetsflöde: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.