Yuyuan Road Baijiu Spritförpackning by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Förpackningsdesign Competition Category.
BronsFörpackning· 2020
Yuyuan Road Baijiu Spritförpackning
Client: Zhiyu Department (Shanghai) co. Ltd
A' Design Award i Brons Winner in Förpackning Category
Verified Award Winner
Verify Award Status for #102183The Design
About Yuyuan Road Baijiu Spritförpackning
Yuyuan Road Baijiu är en förpackningsdesign för en kinesisk spritdryck som produceras i staden Maotai i provinsen Guizhou. Designen är inspirerad av Yuyuan Road, en historisk gata i Shanghai, samt av den huvudbyggnad som finns på denna gata. Logotypen visar ett element från Paramount, en landmärkesbyggnad och kulturell symbol i Shanghai. Ytterförpackningen är tillverkad av återvunnen plast, flaskan är i keramik med guldsprutlackering, och locket är av plast. Förpackningen mäter 100 x 100 x 290 millimeter. Syftet med förpackningen är att förmedla Shanghais kultur till konsumenterna.
The Recognition
About the A' Design Award i Brons
Yuyuan Road Baijiu Spritförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Yuyuan Road Baijiu Spritförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Yuyuan Road Baijiu Spritförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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