Vitartissimi Natural Fragrance Ljuspaketering by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Ljuspaketering by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award i Järn in Förpackningsdesign Competition Category.

JärnFörpackning· 2020

Vitartissimi Natural Fragrance Ljuspaketering

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

A' Design Award i Järn Winner in Förpackning Category

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Verified Award Winner

Verify Award Status for #104584

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitartissimi Natural Fragrance Ljuspaketering

Vitartissimi Natural Fragrance är förpackningen skapad för en serie ljus med naturliga eteriska oljor. Designen kombinerar en vit box med ett magasinsband. Boxen har inga tryck, endast en präglad logotyp och slogan, medan all produktinformation är placerad på magasinsbandet. Den enkla vita ytan gör att boxen kan återanvändas för förvaring i hemmet, vilket minskar avfall. Pappret är certifierat och avslutas med en varmpräglingsprocess. Den kubiska formen mäter 82 x 82 x 100 millimeter och sparar utrymme under transport.

The Recognition

About the A' Design Award i Järn

Vitartissimi Natural Fragrance Ljuspaketering är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Vitartissimi Natural Fragrance Ljuspaketering förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Vitartissimi Natural Fragrance Ljuspaketering respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019