The Enchanted Forest Förpackning by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Förpackningsdesign Competition Category.
GuldFörpackning· 2021
The Enchanted Forest Förpackning
Client: Pagane studio
A' Design Award i Guld Winner in Förpackning Category
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- Verified Award Winner
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The Design
About The Enchanted Forest Förpackning
Etikett och förpackningsdesign för Blue Lagoon-destilleriet, Nya Kaledonien, ett litet destilleri av öarna, och deras romflaska, The Enchanted Forest. Det är en unikt tillverkad vit rom som kännetecknas av milda vaniljaromer, destillerad från en mängd olika sockerrör producerade av bönder i södra Kaledonien. Målet var att skapa en etikettdesign som förmedlar varumärkets kvalitet och skapar ett känslomässigt band med kunderna på en mycket konkurrensutsatt marknad. Den övergripande känslan av förpackningen handlar om sammanflätningen av tradition och modernitet.
The Recognition
About the A' Design Award i Guld
The Enchanted Forest Förpackning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. The Enchanted Forest Förpackning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. The Enchanted Forest Förpackning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
- Dimensions & Packaging
- Height 210 mm x Diameter 12 mm
- Tags
- spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
- Production Technology
- Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck. - Design Challenge
- The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.
The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink. - Project Duration
- The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
- Operation Flow
- It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
- Patents
- Copyrights belong to Elena Gamalova, 2020.
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