$Refracting Reality Bokdesign by Ching-Fa Lung$

Refracting Reality Bokdesign by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Tryck och Publicerad Mediadesign Competition Category.

SilverTryck· 2021

Refracting Reality Bokdesign

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award i Silver Winner in Tryck Category

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Verified Award Winner

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Colors

The Design

About Refracting Reality Bokdesign

Refracting Reality är en bok om ljus och mänsklig perception. Boken utforskar fyra egenskaper hos ljus: brytning, reflektion, diffraktion och interferens. Dessa kvaliteter uttrycks genom typografi och bilder över 368 sidor. Bestruket och obestruket papper valdes för att förstärka olika intryck av ljus. Ett massivt prisma sitter i bokryggen och kan tas ut av läsaren. Med prismat kan läsarna observera ljusets beteende direkt och interagera med de tryckta bilderna.

The Recognition

About the A' Design Award i Silver

Refracting Reality Bokdesign är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Refracting Reality Bokdesign förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Refracting Reality Bokdesign är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin