Fairy Fox Hudvård by Antonia Skaraki - A.S. Advertising

Fairy Fox Hudvård by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Förpackningsdesign Competition Category.

SilverFörpackning· 2021

Fairy Fox Hudvård

by Antonia Skaraki - A.S. Advertising

Client: Fairy Fox

A' Design Award i Silver Winner in Förpackning Category

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Verified Award Winner

Verify Award Status for #107898

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fairy Fox Hudvård

Välkommen på en äventyrlig resa mot naturkänslan. Känn mystiken kring dessa hudvårdsprodukter. Designen lyfter fram bandet mellan Moder Natur och hennes barn, medan de högkvalitativa materialen ger en taktil känsla och ett bestående intryck. Konkurrentkartläggning och trendanalys ledde till upptäckten av möjlighetsområden som stämde överens med kundens vision och strategi, vilket resulterade i modern, minimal och varm förpackning.

The Recognition

About the A' Design Award i Silver

Fairy Fox Hudvård är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Fairy Fox Hudvård förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Fairy Fox Hudvård är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensions & Packaging: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tags: baby, care, child, cream, fairy, fox, product, health, skincare
Production Technology: Environmentally friendly. Plastic containers with PVC labels.
Design Challenge: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Research: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiration: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Project Duration: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Operation Flow: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017