Designen Kang Yoonsung Bokdesign av Sunghoon Kim är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Brons i tävlingskategorin Tryck och Publicerad Mediadesign.

BronsTryck· 2021

Kang Yoonsung Bokdesign

av Sunghoon Kim

Klient: Kang Yoonsung

Vinnare av A' Design Award i Brons i kategorin Tryck

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Färger

Designen

Om Kang Yoonsung Bokdesign

Boken uppmärksammar pensionerandet av Kang Yoonsung, en grafisk designer och universitetsprofessor. Sedan urminnes tider har det funnits en sed i Korea att göra regnbågsriskakor vid lyckobringande tillfällen såsom 100 dagar, första födelsedagen, bröllop och 60-årsdagen. Han hoppades att pensionen skulle vara en festdag, inte en sorglig dag, därför blev bokens koncept regnbågsriskakan. Boken består av brev från 60 kollegor och lärjungar från Korea, Kina och Japan, samt designarbeten av Kang Yoonsung. Boken designades med färgat papper för att uttrycka regnbågsriskakan.

Erkännandet

Om A' Design Award i Brons

Kang Yoonsung Bokdesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Kang Yoonsung Bokdesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Kang Yoonsung Bokdesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Kang Yoonsung is a graphic designer and university professor representing South Korea. He retired as a professor in February 2020. We decided to make a book to celebrate Kang Yoonsung's retirement. Since ancient times, there has been a custom in Korea to make rainbow rice cakes and share them on a feast day. Koreans shared rice cakes on auspicious days such as 100 days, 1st birthday, marriages, and 60th birthdays. We hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book consists of letters from 60 colleagues and students from Korea, China and Japan and design work by Kang Yoonsung. The book means a comma for a new beginning, not the end of Kang's design journey.
Dimensioner & förpackning: 170mm x 250mm x 55mm, 648page, Soft nude bookbinding, Hot foil stamping processing on cover, The corrugated cardboard is glued to the cover
Taggar: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, poster, poster design
Produktionsteknik: The page proceeded with offset printing. The binding was made with soft nude binding and then glued white corrugated cardboard to the first and last pages. Black Hot foil stamping processing on white corrugated cardboard, which is 2mm thick. Five colored papers of pink, light green, yellow, mint and purple were sequentially listed to form a book by mixing them with printed white paper.
Designutmaning: The biggest difficulty was the proper allocation of 60 letters, 200 works of images and 500 photographs. To realize the shape of rainbow rice cake, the four-sided color of the border of the book must look like a rainbow. Therefore, the distribution of letters, images, and photographs became an important challenge because the design had to be uniformly done with a certain amount of page allocation. Book spine had to be exposed to embody the shape of rainbow rice cake, and the choice of paper was too important for the color representation of the rainbow. The page tried a combination of white paper and colored paper, and the cover wanted to use white corrugated paper to form a rainbow rice cake. Through this type of rainbow rice cake, He wanted to make the retirement ceremony feel an exciting feast.
Forskning: He felt the need to look back on the life of a person who has lived 65 years through 60 letters and the life of a graphic designer through about 200 design works. The book consists of 12 chapters. Through 60 letters from Korean, Chinese, and Japanese colleagues and disciples and a book designed by designer Kang Yoonsung's poster design, book design, and brand design, we intend to introduce readers' life to Kang Yoonsung. Also, He wanted to make Korea feel the feast culture through the form of rainbow rice cake.
Inspiration: In Korea, the meaning of a rainbow is 'the door of water.' The shape of a round oval rainbow was regarded as a door that went up from the ground to the sky. As a result, rainbow was interpreted as an auspicious meaning, and since ancient times, it has been common practice in Korea to make and share rainbow rice cakes on a feast days. Inspired by this traditional element, He wanted to design a book in the form of rainbow rice cake so that He could share the joy like sharing rice cakes on an exciting feast day.
Projektlängd: The project started in Seoul, Korea in September 2019, Beijing, China, and Tokyo, Japan, and was completed in Seoul in February 2020.
Arbetsflöde: Retirement in a person's life is experienced once. The feelings you feel about retirement will vary from person to person. But you never have to be sad just because you retire. Retirement is not the last in life, but a comma for the beginning of a new journey. The book consists of letters written to Kang Yoonsung by 60 people, including colleagues and students from Korea, China and Japan. Hopefully, readers will feel indirectly the life of Kang Yoonsung as a designer and individual preparing for a new journey through this book.
Teammedlemmar: Creative Director: Sunghoon Kim
Designer: Sunghoon Kim
Designer: Wook Kim
Designer: Min-hee Jeon
Bildkrediteringar: Sunghoon Kim