Prow Thai Varumärkning och Förpackning by Piti Amornlertwattana

Prow Thai Varumärkning och Förpackning by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Förpackningsdesign Competition Category.

SilverFörpackning· 2021

Prow Thai Varumärkning och Förpackning

by Piti Amornlertwattana

Client: Prow Thai

A' Design Award i Silver Winner in Förpackning Category

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Colors

The Design

About Prow Thai Varumärkning och Förpackning

Designen syftar till att skapa en fräsch och modern image för Prow Thai, ett varumärke för jungfrukokosolja och kosmetika grundat av jordbrukare i södra Thailand. Inspirerad av kokosnötens naturliga form har förpackningen ett prickat färgmönster och en ljus färgpalett som speglar hantverket och vitaliteten bakom produkterna. Den övergripande vita tonen, påminnande om kokosnötsköttet, symboliserar renhet, renlighet och varumärkets organiska natur.

The Recognition

About the A' Design Award i Silver

Prow Thai Varumärkning och Förpackning är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Prow Thai Varumärkning och Förpackning förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Prow Thai Varumärkning och Förpackning är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com