Brons Förpackning · 2021
Alienergy Electrolyte Water Dryckesförpackning
by Genki Forest
- A' Design Award i Brons 2021 in Förpackning
- CLIENT: Genki Forest (Beijing) Food Technology Group Co., Ltd.
- Estimated Number of Design Views: 27,036
- Verification code CF698B40D9 · Verify this award
Colors
About Alienergy Electrolyte Water Dryckesförpackning
Alienergy Electrolyte Water är en förpackningsdesign för en sockerfri och kalorifri funktionell dryck. Flaskan har en rak form med rena, skarpa kanter, vilket ger ett modernt och sportigt utseende. Etiketten är tillverkad av ett halvtransparent material som avslöjar den klara vätskan inuti och förmedlar drycken karaktär av vätskeersättning. Stora ytor av negativt utrymme och en begränsad färgskala förmedlar ett minimalistiskt och rent koncept. Etikettmaterialet är OPS, en återvinningsbar ersättning för PVC. Drycken i sig innehåller inga tillsatta färgämnen.
About the A' Design Award i Brons
Alienergy Electrolyte Water Dryckesförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Alienergy Electrolyte Water Dryckesförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Alienergy Electrolyte Water Dryckesförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.
Press Kit
- Unique Properties
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 185mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- Design Challenge
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- Project Duration
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- Patents
- Label Patent:202030514752.6 , 2020, China.
- Image Credits
- Creator: Gang Wang
