Beer Mail by Volfas Engelman Primär funktion: Förpackning för hantverksöl by Bold Brands

Beer Mail by Volfas Engelman Primär funktion: Förpackning för hantverksöl by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Förpackningsdesign Competition Category.

SilverFörpackning· 2021

Beer Mail by Volfas Engelman Primär funktion: Förpackning för hantverksöl

by Bold Brands

Client: Bold Brands

A' Design Award i Silver Winner in Förpackning Category

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Verified Award Winner

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Colors

The Design

About Beer Mail by Volfas Engelman Primär funktion: Förpackning för hantverksöl

Beer Mail är en förpackningsdesign för ett sortiment hantverksöl. Etiketterna är inramade som frimärken, en referens till varumärkesnamnet och till frimärkens samlarvärde. Varje sort bär en collageillustration som förenar element som vid första anblicken verkar orelaterade. Ingredienserna som används i ölen är dolda inuti illustrationerna, så att konsumenten kan leta efter dem. Ölen säljs i 330 ml glasflaskor med digitaltryckta etiketter och i 500 ml tryckta burkar. Designen speglar sortimentets små produktionskvantiteter.

The Recognition

About the A' Design Award i Silver

Beer Mail by Volfas Engelman Primär funktion: Förpackning för hantverksöl är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Beer Mail by Volfas Engelman Primär funktion: Förpackning för hantverksöl förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Beer Mail by Volfas Engelman Primär funktion: Förpackning för hantverksöl är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite