Pepsi Culture Serie av dryckesburkar i begränsad upplaga by Dennis Furniss

Pepsi Culture Serie av dryckesburkar i begränsad upplaga by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Förpackningsdesign Competition Category.

GuldFörpackning· 2021

Pepsi Culture Serie av dryckesburkar i begränsad upplaga

by Dennis Furniss

Client: Pepsi

A' Design Award i Guld Winner in Förpackning Category

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Verified Award Winner
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Colors

The Design

About Pepsi Culture Serie av dryckesburkar i begränsad upplaga

Pepsi Culture är en burkserie i begränsad upplaga skapad för ett läskedrycksvarumärke i Mexiko. Serien består av sex samlarburkar, och varje burk representerar en mexikansk stad. Lokala berättelser, traditioner och konstreferenser översätts till illustrativa mönster som kombinerar sedan länge etablerade kulturella symboler med ett samtida designspråk. Varje burk är tillverkad av aluminium, rymmer 12 ounce och är utförd med högupplöst offsettryck. Burkarna säljs individuellt och bildar tillsammans en serie som speglar regional mångfald.

The Recognition

About the A' Design Award i Guld

Pepsi Culture Serie av dryckesburkar i begränsad upplaga är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Pepsi Culture Serie av dryckesburkar i begränsad upplaga förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Pepsi Culture Serie av dryckesburkar i begränsad upplaga skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.