Tsarsky Reserve Pappersförpackningar by Natalya Bilousova

Tsarsky Reserve Pappersförpackningar by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2021

Tsarsky Reserve Pappersförpackningar

by Natalya Bilousova

Client: Tsarsky Reserve

A' Design Award i Brons Winner in Förpackning Category

12,095

Verified Award Winner

Verify Award Status for #123199

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsarsky Reserve Pappersförpackningar

Syftet med förpackningen för frysta halvfabrikat är att skapa en catchy bild av ett varumärke som undviker traditionell visuell för mat på en tallrik. Den mönsterbaserade lösningen har valts som den som gör att en konsuments ögon redan njuter av maten. Färgerna som används för att representera är definitivt igenkännliga bland raden andra matdesigner. Dessutom understryker formernas enkelhet i denna design det samtida förhållningssättet och lyfter samtidigt fram idén om universalitet. Som ett resultat gör denna design produkten lätt att gilla för olika tittare

The Recognition

About the A' Design Award i Brons

Tsarsky Reserve Pappersförpackningar är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Tsarsky Reserve Pappersförpackningar förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Tsarsky Reserve Pappersförpackningar tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client