Noxx Bottle Design Förpackningsdesign by Res Zinniker

Noxx Bottle Design Förpackningsdesign by Res Zinniker is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Förpackningsdesign Competition Category.

SilverFörpackning· 2021

Noxx Bottle Design Förpackningsdesign

by Res Zinniker

Client: Eisbock Brewery Zug, Switzerland

A' Design Award i Silver Winner in Förpackning Category

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Verified Award Winner

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Colors

The Design

About Noxx Bottle Design Förpackningsdesign

Det nystartade Eisbock-bryggeriet bad grafisk designer och illustratör Res Zinniker om en förpackningsdesign. Utgångspunkten var namnet Noxx och den svarta flaskan. Designen trycktes direkt på glaset och en specialfärg valdes för varje typ utöver vitt. Mörk som natten (Noxx) - en serie med kusliga varelser som stimulerar fantasin skapades.

The Recognition

About the A' Design Award i Silver

Noxx Bottle Design Förpackningsdesign är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Noxx Bottle Design Förpackningsdesign förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Noxx Bottle Design Förpackningsdesign är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.
Dimensions & Packaging: Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.
Tags: Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures
Production Technology: Screen printing on glass.
Design Challenge: The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.
Research: In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.
Inspiration: H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.
Project Duration: The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.
Operation Flow: The packaging must immediately attract attention and stick with the consumer as name and appearance.