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Have a Nice Can Livsmedelsförpackning by Kaoru Mizuno - Mother Inc.

Have a Nice Can Livsmedelsförpackning by Kaoru Mizuno - Mother Inc. is a highly esteemed winner of the very prestigious 2022 A' Design Award i Guld in Förpackningsdesign Competition Category.


GuldFörpackning· 2022

Have a Nice Can Livsmedelsförpackning

by Kaoru Mizuno - Mother Inc.

Client: Irom Inc

A' Design Award i Guld Winner in Förpackning Category

57,784

Verified Award Winner

Verify Award Status for #127324

Colors

The Design

About Have a Nice Can Livsmedelsförpackning

Have a Nice Can är en förpackningsdesign för ett hantverksmässigt varumärke inom konserverad fisk och skaldjur. Sortimentet omfattar ett enskilt omslag, en presentpåse för tre burkar samt presentaskar för sex, nio och tolv burkar. Presentpåsens handtag består av ett rep som för tankarna till en fiskehamn. Presentaskarna kombinerar klarorange för solen och blått för havet. Fiskillustrationer är tryckta på båda sidor av omslaget, så att mönstret fortsätter när förpackningarna placeras sida vid sida och bildar en butiksexponering. Miljövänligt certifierat papper används, och burkarna lämnas utan etikett så att de enkelt kan återvinnas.

The Recognition

About the A' Design Award i Guld

Have a Nice Can Livsmedelsförpackning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Have a Nice Can Livsmedelsförpackning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Have a Nice Can Livsmedelsförpackning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea.
Dimensions & Packaging
Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked.
Tags
canned food, packaging,
Production Technology
The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden.
Design Challenge
The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
Research
The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales.
Inspiration
Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea.
Project Duration
The project lasts about 1 year, designed and produced in Japan.
Operation Flow
The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.
Team Members
Kaoru Mizuno
Image Credits
MOTHER Inc.

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