Kind Tea is a Charitable Project Teförpackning av Viktoriia Korytina

Designen Kind Tea is a Charitable Project Teförpackning av Viktoriia Korytina är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Järn i tävlingskategorin Förpackningsdesign.

JärnFörpackning· 2022

Kind Tea is a Charitable Project Teförpackning

av Viktoriia Korytina

Vinnare av A' Design Award i Järn i kategorin Förpackning

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Färger

Designen

Om Kind Tea is a Charitable Project Teförpackning

Kind Tea är en förpackningsdesign för en serie naturliga teer som säljs för ett välgörenhetsprojekt. Teet tillverkas av två pojkar med Duchennes muskeldystrofi, och försäljningen samlar in pengar till deras rehabilitering. Förpackningen visar en färgglad figur som speglar barndomens glädje. Tre smaker markeras med tre olika färgscheman, så att varje sort är lätt att känna igen. Varje smak har också en vinterversion. Formatet är en 50 grams portionspåse med en etikett på 100 gånger 180 millimeter. Produktion och montering hölls enkla och ekonomiska, eftersom pojkarna själva förbereder förpackningarna.

Erkännandet

Om A' Design Award i Järn

Kind Tea is a Charitable Project Teförpackning är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Kind Tea is a Charitable Project Teförpackning förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Kind Tea is a Charitable Project Teförpackning respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensioner & förpackning: Format: Sachet with label

50 g

100 mm x 180 mm
Taggar: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Produktionsteknik: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Designutmaning: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Forskning: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiration: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Projektlängd: We joined the project in January 2021 and the guys still work for now
Arbetsflöde: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patent: No information
Teammedlemmar: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Bildkrediteringar: This project was made by our in-house team of Wishnia agency.