Shijian Chuxin Teförpackning by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award i Guld in Förpackningsdesign Competition Category.
GuldFörpackning· 2022
Shijian Chuxin Teförpackning
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award i Guld Winner in Förpackning Category
Verified Award Winner
Verify Award Status for #133749The Design
About Shijian Chuxin Teförpackning
Shijian Chuxin är en förpackningsdesign för te. Designen använder illustrationer inspirerade av de ekologiska teträdgårdarna i Guizhou, grodor, svalor, teplockare och Chishuifloden. De kinesiskt inspirerade illustrationerna speglar produktionsområdets ekologi och ger varumärket ett distinkt visuellt språk, riktat mot yngre konsumenter. Omslagspapperet är tillverkat av vitt specialpapper och tryckt med illustrationerna. Asken är efterbehandlad med lasertryck och guldfoliering och mäter 300 gånger 120 gånger 80 millimeter. Asken öppnas enkelt, och de enkla materialen lämpar sig för massproduktion.
The Recognition
About the A' Design Award i Guld
Shijian Chuxin Teförpackning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Shijian Chuxin Teförpackning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Shijian Chuxin Teförpackning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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